Wagner, the global leader in braking innovation, is a brand of Federal-Mogul Motorparts, a division of
The Wagner OEX launch will be supported by a wide ranging consumer- and trade-based media program, including television and radio ads appearing nationwide; full-page and two-page print ads, and four-page inserts placed in trade publications and leading consumer publications; online banners and pre-roll video; outdoor advertising; and ongoing communication via key social channels.
“The Wagner OEX launch is important because safe braking is a big deal to drivers and their loved ones,” said Laura Soave, senior vice president and chief marketing and communications officer, Federal-Mogul Motorparts. “These innovative brake pads will help change the way the owners of light trucks, SUVs and CUVs think about braking performance, reliability and safety. Our campaign tells the Wagner OEX story in a clear and compelling way to consumers as well as to the skilled professionals who repair their vehicles.”
“We are proud to be pushing the envelope of innovation, as we have for many years,” continued Soave. “Wagner OEX brake pad technology is the latest in a series of industry-leading innovations for Wagner, such as the one-piece brake pad, Wagner ThermoQuiet™, featuring Integrally Molded Insulator (IMI™) technology, which was another ‘first’ in the braking industry when it was introduced in 2001. Wagner OEX is another milestone in our commitment to continuously raise the bar in the braking industry.”
Throughout the campaign, the advantages of Wagner OEX pads will be demonstrated in part through the experiences of three automotive service professionals – Jeff Buckley, Jonathan Dwyer and Rich Rigsby – who were among more than 450 top technicians who participated in an extensive pre-launch program. Among these participants, 99 percent reported that Wagner OEX pads provided a higher level of quality and that they saw a noticeable difference in the new brake pads. The three are featured along with Rowe, star of the popular weekly CNN television series “Somebody’s Gotta Do It,” in the campaign’s television, digital and print ads, billboards, and a 3-minute video titled “The Science Behind the Stop,” which can be viewed online at www.WagnerBrake.com.
Federal-Mogul Motorparts’ relationship with Rowe extends beyond advertising. The company recently became a sponsor of the mikeroweWORKS Foundation’s 2016 Work Ethic Scholarship Program, which launched
The Wagner OEX offering includes 114 custom-shaped, application-specific pad designs covering 95 percent of pickups, SUVs and CUVs. The pads’ patent-pending shape and slot design creates turbulent airflow, which allows for cooler operation and superior stopping power. In addition to stopping up to 50 feet sooner1 than other leading pads, Wagner OEX pads last up to two times longer2, generate less dusting, reduce rotor wear and offer consistent performance in all braking conditions. These characteristics are particularly important on pickups, SUVs and CUVs – North America’s fastest growing vehicle segments – which often encounter a wider range of loads and other, more challenging operating conditions.
For additional information about Wagner OEX brake pads, please visit www.WagnerBrake.com or contact your automotive parts and/or service provider.
2 Results based on internal testing comparing new Wagner OEX to other Wagner offerings.
Federal-Mogul operates two independent business divisions, each with a chief executive officer reporting to Federal-Mogul's Board of Directors.
Federal-Mogul Motorparts sells and distributes a broad portfolio of products through more than 20 of the world’s most recognized brands in the global vehicle aftermarket, while also serving original equipment vehicle manufacturers with products including braking, wipers and a range of chassis components. The company’s aftermarket brands include ANCO® wiper blades; Champion® spark plugs, wipers and filters; AE®, Fel-Pro®, FP Diesel®, Goetze®, Glyco®, Nüral®, Payen® and
Federal-Mogul Powertrain designs and manufactures original equipment powertrain components and systems protection products for automotive, heavy-duty, industrial and transport applications.
Federal-Mogul was founded in Detroit in 1899 and maintains its worldwide headquarters in Southfield, Michigan. The Company has more than 53,000 employees globally. For more information, please visit www.FMMotorparts.com.
About Mike Rowe and mikeroweWORKS Foundation.
A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/fc0b06d8-6120-4321-b2de-ea99ef4c5185
CONTACT: Drew Shippy (Pinnacle Media) – 330.688.3500 firstname.lastname@example.org Gary Mason (Federal-Mogul Motorparts) – 248.354.9846 email@example.com