TV, Print, Radio and Digital Ads Promote Benefits of Revolutionary Pads
That Stop Pickups, SUVs and CUVs Up to 50 Feet Sooner1
Southfield, Mich., March 14, 2017...Tens of millions of consumers will soon learn how the choice of the right replacement brake pads could help them stop up to 50 feet sooner through a comprehensive new advertising campaign in support of revolutionary Wagner® OEX brake pads from Federal-Mogul Motorparts. Wagner OEX brake pads can stop pickups, SUVs and CUVs up to 50 feet sooner than other leading pads.1
Launching this week, the extensive new Wagner OEX campaign will include ads on national television networks, in leading consumer magazines, on radio and in a wide range of digital placements. The new Wagner OEX television ad, titled "Families Matter," powerfully documents the difference stopping up to 50 feet sooner can make in a common driving situation.
"The ability to stop sooner is a powerful message for drivers because they understand that every foot is critical when they are trying to avoid an accident," said Laura Soave, senior vice president and chief marketing and communications officer, Federal-Mogul Motorparts. "We want to help consumers understand that quality and performance absolutely matter when it comes to the brake pads and other parts they choose for their vehicles.
is committed to providing
well-designed, high quality automotive replacement parts that customers can
rely on. This is true not only for Wagner OEx,
but for Federal-Mogul Motorparts' products from its leading brands, including
MOOG®, Fel-Pro®, ANCO® and Champion®.
"As a global leader in the braking category, we want to help start a conversation between vehicle owners and their parts and service providers about the importance of relying on parts that are engineered to provide exceptional performance and reliability," she said.
Available through leading automotive parts and service providers across North America, Wagner OEX brake pads feature custom-shaped, application-specific pad designs covering 98 percent of the North American automotive industry's fastest growing market segment – pickups, SUVs and CUVs. The pads' patent-pending shape and slot design creates turbulent airflow, which allows for cooler operation and their superior stopping power. They also last up to two times longer2, generate less dusting, reduce rotor wear, and offer consistent performance in all braking conditions.
To learn more about Wagner OEX brake pads and other
Wagner brake products, please contact your Wagner provider or Federal-Mogul
Motorparts representative, and visit WagnerBrake.com.
2 Results based on internal testing comparing new Wagner OEX to other Wagner offerings.
Federal-Mogul Holdings LLC is a leading global supplier of products and
services to the world's manufacturers and servicers of vehicles and equipment
in the automotive, light, medium and heavy-duty commercial, marine, rail,
aerospace, power generation and industrial markets. The company's products and
services enable improved fuel economy, reduced emissions and enhanced vehicle
Federal-Mogul operates two independent business divisions, each with a
chief executive officer reporting to Federal-Mogul's Board of Directors.
Federal-Mogul Motorparts sells and distributes a broad portfolio of products through more than 20 of the world's most recognized brands in the global vehicle aftermarket, while also serving original equipment vehicle manufacturers with products including braking, wipers and a range of chassis components. The company's aftermarket brands include ANCO® wipers; BERU®* ignition systems; Champion® lighting, spark plugs, wipers and filters; Interfil® filters; AE®, Fel-Pro®, FP Diesel®, Goetze®, Glyco®, Nüral®, Payen® and Sealed Power® engine products; MOOG® chassis components; and Ferodo®, Jurid® and Wagner® brake products and lighting.
Federal-Mogul Powertrain designs and manufactures original equipment
powertrain components and systems protection products for automotive,
heavy-duty, industrial and transport applications.
Federal-Mogul was founded in Detroit in 1899 and maintains its worldwide headquarters in Southfield, Michigan. The company employs nearly 53,000 in 24 countries. For more information, please visit www.FMMotorparts.com.
*BERU is a registered trademark of BorgWarner Ludwigsburg GmbH
Drew Shippy (Pinnacle Media) – 330.688.3500
Karen Shulhan (Federal-Mogul Motorparts) – 248.354.4383