Print, Radio and Digital Ads Promote Benefits of Revolutionary Pads
Stop Pickups, SUVs and CUVs Up to 50 Feet Sooner1
Mich., March 14, 2017...Tens of millions of consumers will soon learn how the
choice of the right replacement brake pads could help them stop up to 50 feet
sooner through a comprehensive new advertising campaign in support of
revolutionary Wagner® OEX brake pads from Federal-Mogul Motorparts. Wagner OEX
brake pads can stop pickups, SUVs and CUVs up to 50 feet sooner than other
this week, the extensive new Wagner OEX campaign will include ads on
national television networks, in leading consumer magazines, on radio and in a
wide range of digital placements. The new Wagner OEX television ad,
titled "Families Matter," powerfully documents the difference stopping up to 50
feet sooner can make in a common driving situation.
ability to stop sooner is a powerful message for drivers because they
understand that every foot is critical when they are trying to avoid an accident,"
said Laura Soave, senior vice president and chief marketing and communications
officer, Federal-Mogul Motorparts. "We want to help consumers understand that quality
and performance absolutely matter when it comes to the brake pads and other
parts they choose for their vehicles.
is committed to providing
well-designed, high quality automotive replacement parts that customers can
rely on. This is true not only for Wagner OEx,
but for Federal-Mogul Motorparts' products from its leading brands, including
MOOG®, Fel-Pro®, ANCO® and Champion®.
global leader in the braking category, we want to help start a conversation between
vehicle owners and their parts and service providers about the importance of
relying on parts that are engineered to provide exceptional performance and
reliability," she said.
Available through leading automotive parts and service providers
across North America, Wagner OEX brake pads feature custom-shaped,
application-specific pad designs covering 98 percent of the North American
automotive industry's fastest growing market segment – pickups, SUVs and CUVs.
The pads' patent-pending shape and slot design creates turbulent airflow, which
allows for cooler operation and their superior stopping power. They also last
up to two times longer2, generate less dusting, reduce rotor wear,
and offer consistent performance in all braking conditions.
To learn more about Wagner OEX brake pads and other
Wagner brake products, please contact your Wagner provider or Federal-Mogul
Motorparts representative, and visit WagnerBrake.com.
based on 60 mph post fade performance testing conducted by Link Engineering
Company comparing Wagner OEX Brake pads to competitors' pads on the
2014 Ford F-150, 2011 Toyota RAV4 and 2013 Chevrolet Tahoe.
2 Results based on internal
testing comparing new Wagner OEX to other Wagner offerings.
Federal-Mogul Holdings LLC is a leading global supplier of products and
services to the world's manufacturers and servicers of vehicles and equipment
in the automotive, light, medium and heavy-duty commercial, marine, rail,
aerospace, power generation and industrial markets. The company's products and
services enable improved fuel economy, reduced emissions and enhanced vehicle
Federal-Mogul operates two independent business divisions, each with a
chief executive officer reporting to Federal-Mogul's Board of Directors.
Federal-Mogul Motorparts sells and distributes a broad portfolio of
products through more than 20 of the world's most recognized brands in the
global vehicle aftermarket, while also serving original equipment vehicle
manufacturers with products including braking, wipers and a range of chassis
components. The company's aftermarket brands include ANCO®
wipers; BERU®* ignition systems; Champion® lighting, spark plugs, wipers and
filters; Interfil® filters; AE®, Fel-Pro®, FP Diesel®, Goetze®, Glyco®, Nüral®,
Payen® and Sealed Power® engine products; MOOG® chassis components; and
Ferodo®, Jurid® and Wagner® brake products and lighting.
Federal-Mogul Powertrain designs and manufactures original equipment
powertrain components and systems protection products for automotive,
heavy-duty, industrial and transport applications.
Federal-Mogul was founded in Detroit in 1899 and maintains its worldwide
headquarters in Southfield, Michigan. The company employs nearly 53,000 in 24
countries. For more information, please visit www.FMMotorparts.com.
*BERU is a registered trademark of BorgWarner Ludwigsburg GmbH
Drew Shippy (Pinnacle Media) – 330.688.3500
Shulhan (Federal-Mogul Motorparts) – 248.354.4383